Advertorial
A blend of "advertisement" and "editorial," representing long-form paid content designed to look, read, and feel like a legitimate news story or feature article.
Conquesting (Conquest Marketing)
An aggressive marketing strategy focused on targeting and acquiring customers who are actively engaging with or have previously purchased from a direct competitor.
Retention
The strategic discipline of keeping existing customers active, engaged, and profitable over the long term to maximize Lifetime Value (LTV).
VCR (Video Completion Rate)
The percentage of video ad impressions that play through to their completion, serving as a primary indicator of creative resonance and audience retention.
End Card
The final graphic or interactive frame appended to a video advertisement designed to trigger a specific user action after the narrative concludes.
Boosted Post
An existing organic social media post that an advertiser pays to distribute to a wider audience beyond their current follower base.