An unusual pairing.
We love this collab between Ritz and Jeep.
Welcome to Media Drive: The Toolkit for Modern Buyers
If you work in media today, you know the landscape is shifting under our feet. Algorithms are black boxes. CPMs are volatile. The difference between a profitable campaign and a wasted budget often comes down to a fraction of a percentage point. Yet, finding reliable tools and clear, no-fluff analysis
Traffic Report: 3 Hard Truths form the 2025 US Media Consumption Study
Most industry reports are 30 pages of fluff to justify a consulting fee. We read the 2025 Attest Media Consumption Report so you don’t have to. If you are currently building flowcharts for Q3/Q4, the data shows a massive bifurcation in how age groups consume content. Here is
Spotify Drops the Barrier to Audio: Gen AI & Programmatic Are Here
Audio advertising has historically had two massive friction points: high production costs and clunky, manual buying. Spotify just solved both with their new Generative AI tools that script and voice ads in seconds, coupled with a robust programmatic buying infrastructure. This means you can now test audio creative as fast
SSP (Supply-Side-Platform)
The technology platform publishers use to manage, sell, and optimize their advertising inventory yield.
DSP (Demand-Side-Platform)
The centralized software interface used by advertisers to purchase digital advertising inventory programmatically.