CPM (Cost-Per-Thousand)
The foundational unit of digital media currency representing the cost to purchase 1,000 ad impressions.
Reach
A measurement metric indicating the total number of unique individuals or households exposed to an advertising message at least once during a designated campaign period.
Impression
A fundamental metric quantifying the delivery of a single advertisement to a user's device, irrespective of interaction or engagement.
Media Plan
A comprehensive strategic document outlining the selection, timing, and financial allocation of advertising channels to achieve specific marketing objectives.
Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live
Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic.
Dentsu Media
2026 Media Trends: 3 Algorithmic Shifts That Will Break Your Plan
The days of "set it and forget it" programmatic buys are over. Here is the tactical intelligence you need to future-proof your next flowchart.