Nielsen
Traffic Report: Why Your "Demographic" Buy is Leaking Budget
If your 2025 strategy still relies on broad buckets like "Women 18-44" or "Men 25-54," you are likely wasting client dollars.
Disney's Bold OpenAI Bet and the WBD Battle Rages
Disney has taken the bold and risky step of licensing the use of 200 characters to OpenAI’s Sora. Meanwhile, who’s going to win the raging battle for Warner Bros. Discovery?
Attest Research
2025 US Media Consumption Study
Most industry reports are 30 pages of fluff to justify a consulting fee. We read the 2025 Attest Media Consumption Report so you don’t have to.