Dark Posts
Unpublished social media content created exclusively for paid advertising, visible only to specific target audiences and not on the brand’s public timeline.
Interstitial
A full-screen ad format that covers the interface of a host app or website, typically appearing at natural transition points in the user flow.
DCO (Dynamic Creative Optimization)
A programmatic technology that automatically assembles and serves the most relevant ad creative version to a user in real-time based on data triggers.
Creative Fatigue
The measurable decline in advertising performance that occurs when an audience becomes overexposed to the same creative assets.
Native Advertising
Paid advertising that matches the form, function, and visual aesthetic of the media format in which it appears.
Rich Media
Digital advertising formats that include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.