Ad Exchange
The digital marketplace that acts as the intermediary clearinghouse, connecting buyers (DSPs) and sellers (SSPs) to execute real-time media transactions.
SOM (Share of Market)
The percentage of total sales in a specific industry or category that is generated by a single company or product.
SOV (Share of Voice)
The percentage of the total advertising inventory in a specific category or market that is owned by a single brand.
Effectiveness
The measure of the extent to which a specific intervention or campaign achieves its intended business objective, regardless of cost.
Efficiency
The ratio of output to input, measuring how economically media budget is converted into specific deliverables like impressions, clicks, or conversions.
KPI (Key Performance Indicator)
The quantifiable measure used to evaluate the success of an organization, employee, or specific marketing campaign in meeting objectives.