Out of Home (OOH)
Physical advertising formats that reach consumers while they are outside their homes, ranging from static billboards to digital screens in elevators.
FAST Channels
The digital reincarnation of traditional cable, offering linear-style programming without the subscription fee.
Search Advertising
The capture of high-intent demand through keyword-triggered auction placements.
Social Media
Digital platforms that facilitate the creation, sharing, and exchange of information and ideas in virtual communities.
Addressable TV
The technology that enables advertisers to selectively segment TV audiences and serve different ads to different households watching the same program.
Linear TV
The traditional method of television broadcasting where content is delivered according to a fixed schedule.