Connected TV (CTV)
The convergence of digital programmatic targeting with the high-impact canvas of traditional television.
Pixel
The invisible code snippet that bridges the gap between ad spend and revenue verification.
Target Audience
A distinct group of consumers identified as the intended recipients of a marketing message or campaign.
Marketing Funnel
A theoretical framework illustrating the reduction of audience volume as prospects move from initial awareness to final transaction.
Engagement
A metric quantifying user interaction with content beyond a passive impression.
