Media Drive Character Counter Tool

In digital advertising, your copy must do two things: fit the format and own the tone. Media Drive's Character Counter is a dual-engine utility for copywriters and social managers. It validates your text against the strict character limits of platforms like LinkedIn, TikTok, and Meta, while simultaneously measuring against the truncation points within Facebook and LinkedIn.

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Copy looks good? Now, see how it looks in the real feed before hitting "publish" with our Social Mockup Tool.

Optimize for Every Platform

Ad copy fails when it gets truncated. "Read More" is the enemy of conversion. This tool provides instant "Pass/Fail" validation for:

  • LinkedIn Ads: Headlines (70 chars) and Intro Copy (150 chars).
  • Google Search Ads: Headlines (30 chars) and Descriptions (90 chars).
  • X (Twitter): Standard Posts (280 chars) and Premium Long-form.
  • Meta (FB/IG): Primary Text and Headlines.
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Need to up your #Hashtag game? Try our Hashtag Generator Tool powered by Google Gemini AI.

Best Practices for Ad Copy

  • Front-Load Value: Place your core value proposition in the first 90 characters to avoid truncation.
  • Watch Your Word Count: Long-form copy works for LinkedIn, but brevity wins on TikTok. Use the "Word Count" feature to gauge readability.
  • Hashtag Management: Count your tags separately to ensure they don't clutter the visual aesthetic of the ad (Media Drive recommendation: use between 3-5 hashtags in a single post).

Does punctuation count toward character limits?

Yes. Platforms like Google and Meta count every keystroke, including spaces, emojis, and punctuation, toward the limit. Pro-tip: A single emoji can sometimes count as 2 characters depending on the platform's encoding.

What is the best practice length for a LinkedIn post?

While the limit is 3,000 characters, best practice suggests keeping the "hook" within the first 210 characters. This ensures your main point is visible before the user has to click "See More".

Why is my text getting cut off even though it fits the character limit?

Character limits are hard rules, but "Truncation" is visual. On smaller mobile screens, text may be cut off visually even if it fits the data limit. Our tool provides a "Safe Zone" recommendation that is slightly lower than the hard limit to prevent this.