Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live Feature Image

Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live

Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic.


Disney's Bold OpenAI Bet and the WBD Battle Rages Feature Image

Disney's Bold OpenAI Bet and the WBD Battle Rages

Disney has taken the bold and risky step of licensing the use of 200 characters to OpenAI’s Sora. Meanwhile, who’s going to win the raging battle for Warner Bros. Discovery?