Dentsu Media
2026 Media Trends: 3 Algorithmic Shifts That Will Break Your Plan
The days of "set it and forget it" programmatic buys are over. Here is the tactical intelligence you need to future-proof your next flowchart.
Readings
Nielsen
Traffic Report: Why Your "Demographic" Buy is Leaking Budget
If your 2025 strategy still relies on broad buckets like "Women 18-44" or "Men 25-54," you are likely wasting client dollars.
Attest Research
2025 US Media Consumption Study
Most industry reports are 30 pages of fluff to justify a consulting fee. We read the 2025 Attest Media Consumption Report so you don’t have to.