Conquesting (Conquest Marketing)
An aggressive marketing strategy focused on targeting and acquiring customers who are actively engaging with or have previously purchased from a direct competitor.
Basics
Retention
The strategic discipline of keeping existing customers active, engaged, and profitable over the long term to maximize Lifetime Value (LTV).
Effectiveness
The measure of the extent to which a specific intervention or campaign achieves its intended business objective, regardless of cost.
Efficiency
The ratio of output to input, measuring how economically media budget is converted into specific deliverables like impressions, clicks, or conversions.
KPI (Key Performance Indicator)
The quantifiable measure used to evaluate the success of an organization, employee, or specific marketing campaign in meeting objectives.
Frequency
The average number of times a unique individual is exposed to a specific advertising message within a given time frame.