Marketing Funnel
A theoretical framework illustrating the reduction of audience volume as prospects move from initial awareness to final transaction.
Basics
Engagement
A metric quantifying user interaction with content beyond a passive impression.
View
A distinct metric counting a user engagement with video content that meets a specific duration or interaction threshold.
Reach
A measurement metric indicating the total number of unique individuals or households exposed to an advertising message at least once during a designated campaign period.
Impression
A fundamental metric quantifying the delivery of a single advertisement to a user's device, irrespective of interaction or engagement.
Media Plan
A comprehensive strategic document outlining the selection, timing, and financial allocation of advertising channels to achieve specific marketing objectives.