Advertorial
A blend of "advertisement" and "editorial," representing long-form paid content designed to look, read, and feel like a legitimate news story or feature article.
Creative
End Card
The final graphic or interactive frame appended to a video advertisement designed to trigger a specific user action after the narrative concludes.
Boosted Post
An existing organic social media post that an advertiser pays to distribute to a wider audience beyond their current follower base.
Dark Posts
Unpublished social media content created exclusively for paid advertising, visible only to specific target audiences and not on the brand’s public timeline.
Interstitial
A full-screen ad format that covers the interface of a host app or website, typically appearing at natural transition points in the user flow.
DCO (Dynamic Creative Optimization)
A programmatic technology that automatically assembles and serves the most relevant ad creative version to a user in real-time based on data triggers.