You can have the best targeting in the world, but if your ad looks like spam, you lose money. This section is your production manual. We cover the specific file sizes, character counts, and design rules for every major format. Whether you are writing copy or checking a video file, use these guides to ensure your ads don't just run, but actually perform.
Advertorial
A blend of "advertisement" and "editorial," representing long-form paid content designed to look, read, and feel like a legitimate news story or feature article.
End Card
The final graphic or interactive frame appended to a video advertisement designed to trigger a specific user action after the narrative concludes.
Boosted Post
An existing organic social media post that an advertiser pays to distribute to a wider audience beyond their current follower base.
Dark Posts
Unpublished social media content created exclusively for paid advertising, visible only to specific target audiences and not on the brand’s public timeline.
Interstitial
A full-screen ad format that covers the interface of a host app or website, typically appearing at natural transition points in the user flow.
DCO (Dynamic Creative Optimization)
A programmatic technology that automatically assembles and serves the most relevant ad creative version to a user in real-time based on data triggers.
Creative Fatigue
The measurable decline in advertising performance that occurs when an audience becomes overexposed to the same creative assets.
Rich Media
Digital advertising formats that include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Brand Guidelines
The strategic rulebook that ensures a company looks, speaks, and feels the same way across every single touchpoint.
Format
The specific technical and visual configuration of an ad unit that dictates its dimensions, behavior, and user experience.
Thumbnail
The static visual "packaging" of a video asset that acts as the primary driver of the click-through decision.
Headline
The primary text element designed to capture attention and govern the click-through rate of an ad unit.
CTA
The directive element of an advertisement designed to provoke an immediate response or transition the user to the next stage of the funnel.
Creative Brief
The strategic blueprint that translates raw business objectives into actionable creative execution.