Creative Fatigue
The measurable decline in advertising performance that occurs when an audience becomes overexposed to the same creative assets.
Creative
Rich Media
Digital advertising formats that include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Brand Guidelines
The strategic rulebook that ensures a company looks, speaks, and feels the same way across every single touchpoint.
Format
The specific technical and visual configuration of an ad unit that dictates its dimensions, behavior, and user experience.
Thumbnail
The static visual "packaging" of a video asset that acts as the primary driver of the click-through decision.
Headline
The primary text element designed to capture attention and govern the click-through rate of an ad unit.