You don't need to be a mathematician, but you do need to be accurate. We have collected the standard formulas for checking CPMs, blending budgets, and projecting costs. This is the practical math you will use every week to keep your media plans on track and your budgets safe.
VCR (Video Completion Rate)
The percentage of video ad impressions that play through to their completion, serving as a primary indicator of creative resonance and audience retention.
SOM (Share of Market)
The percentage of total sales in a specific industry or category that is generated by a single company or product.
SOV (Share of Voice)
The percentage of the total advertising inventory in a specific category or market that is owned by a single brand.
CPV (Cost Per View)
The primary pricing model for video advertising, where advertisers pay only when a user watches the content for a specific duration or interacts with it.
CPA (Cost Per Acquisition)
The ultimate efficiency metric measuring the aggregate cost required to drive a specific conversion event.
CPC (Cost Per Click)
The foundational performance metric representing the cost incurred for a single click on a digital advertisement.
GRP (Gross Rating Point)
The aggregate measure of the size of an advertising campaign relative to a specific target audience or population.
ROAS (Return on Ad Spend)
The gross revenue generated for every single dollar invested in media execution.
CTR (Click-Through Rate)
The percentage of ad impressions that resulted in a user clicking on the ad unit.
CPM (Cost-Per-Thousand)
The foundational unit of digital media currency representing the cost to purchase 1,000 ad impressions.