VCR (Video Completion Rate)
The percentage of video ad impressions that play through to their completion, serving as a primary indicator of creative resonance and audience retention.
Media Math
SOM (Share of Market)
The percentage of total sales in a specific industry or category that is generated by a single company or product.
SOV (Share of Voice)
The percentage of the total advertising inventory in a specific category or market that is owned by a single brand.
CPV (Cost Per View)
The primary pricing model for video advertising, where advertisers pay only when a user watches the content for a specific duration or interacts with it.
CPA (Cost Per Acquisition)
The ultimate efficiency metric measuring the aggregate cost required to drive a specific conversion event.
CPC (Cost Per Click)
The foundational performance metric representing the cost incurred for a single click on a digital advertisement.