GRP (Gross Rating Point)
The aggregate measure of the size of an advertising campaign relative to a specific target audience or population.
Media Math
ROAS (Return on Ad Spend)
The gross revenue generated for every single dollar invested in media execution.
CTR (Click-Through Rate)
The percentage of ad impressions that resulted in a user clicking on the ad unit.
CPM (Cost-Per-Thousand)
The foundational unit of digital media currency representing the cost to purchase 1,000 ad impressions.