Social Media
Digital platforms that facilitate the creation, sharing, and exchange of information and ideas in virtual communities.
Platforms
Addressable TV
The technology that enables advertisers to selectively segment TV audiences and serve different ads to different households watching the same program.
Linear TV
The traditional method of television broadcasting where content is delivered according to a fixed schedule.
Connected TV (CTV)
The convergence of digital programmatic targeting with the high-impact canvas of traditional television.