DSP (Demand-Side-Platform)
The centralized software interface used by advertisers to purchase digital advertising inventory programmatically.
Wiki
View
A distinct metric counting a user engagement with video content that meets a specific duration or interaction threshold.
Viewability
A quality assurance metric confirming that an ad rendered on screen and had the opportunity to be seen by a user.
Attribution
The process of identifying which marketing touchpoints contributed to a specific user action or conversion.
GRP (Gross Rating Point)
The aggregate measure of the size of an advertising campaign relative to a specific target audience or population.
ROAS (Return on Ad Spend)
The gross revenue generated for every single dollar invested in media execution.