CTR (Click-Through Rate)
The percentage of ad impressions that resulted in a user clicking on the ad unit.
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CPM (Cost-Per-Thousand)
The foundational unit of digital media currency representing the cost to purchase 1,000 ad impressions.
Reach
A measurement metric indicating the total number of unique individuals or households exposed to an advertising message at least once during a designated campaign period.
Impression
A fundamental metric quantifying the delivery of a single advertisement to a user's device, irrespective of interaction or engagement.
Media Plan
A comprehensive strategic document outlining the selection, timing, and financial allocation of advertising channels to achieve specific marketing objectives.