Frequency
The average number of times a unique individual is exposed to a specific advertising message within a given time frame.
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Incrementality
The gold standard of measurement that determines the true causal impact of marketing by filtering out organic behavior.
CPV (Cost Per View)
The primary pricing model for video advertising, where advertisers pay only when a user watches the content for a specific duration or interacts with it.
Lookalike Audience (LAL)
A programmatic targeting segment derived from algorithmic modeling that identifies new users resembling an advertiser's existing high-value customers.
Programmatic Advertising
The automated methodology of buying and selling digital advertising inventory in real-time using software instead of manual negotiation.
Retargeting
A programmatic strategy focused on re-engaging users who have previously interacted with your brand’s digital properties.