CPA (Cost Per Acquisition)
The ultimate efficiency metric measuring the aggregate cost required to drive a specific conversion event.
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Second Party Data
Aggregated audience information collected by entities without a direct relationship to the user, typically purchased to scale reach beyond owned channels.
Third Party Data
Aggregated audience information collected by entities without a direct relationship to the user, typically purchased to scale reach beyond owned channels.
First Party Data
Proprietary information collected directly from audience interactions across owned channels, serving as the most valuable asset for addressability.
CPC (Cost Per Click)
The foundational performance metric representing the cost incurred for a single click on a digital advertisement.
Conversion
The specific, trackable action taken by a user that fulfills a defined business objective.