Monthly marketing intelligence from Media Drive

Traffic Driver is a focused monthly newsletter offering original perspectives on marketing through a media lens. Written for people making marketing decisions: planners executing campaigns, CMOs setting strategy, founders figuring out budgets, or anyone cutting through industry noise.

What You Get Every First Tuesday:

📌 The Lead Story

  • One focused take on something that matters in marketing right now. Not news aggregation. Original thinking from someone doing the work.

âš¡ Five Quick Hits

  • A trend worth watching
  • A tool tested
  • One social account to follow
  • One number that matters
  • One link worth clicking

Time to read: ~5 minutes

Who Curates This

Traffic Driver is written by Steve St. Germain, founder of Media Drive. With over 15 years of experience planning and buying media across multiple verticals, Steve brings practitioner perspective to industry analysis. He still manages active campaigns while building Media Drive's suite of professional tools.

How often will I receive Traffic Driver?

Once per month, first Tuesday. That's it. No spam, no daily emails.

Who is this for?

Anyone making marketing decisions—planners, directors, CMOs, founders, or people managing marketing teams. If you're responsible for budget, strategy, or execution, this is for you.

Can I unsubscribe anytime?

Yes. One click at the bottom of any email.

Do you share or sell email addresses?

Never. Your email stays with Media Drive. No third parties, no sponsors get access to the list.