Context is everything. A 30-second spot on a Connected TV feels completely different from a scroll-stopping video on TikTok. This section explores the unique environments of modern media. We look beyond the technical specs to help you understand the user mindset and dynamics of each space, ensuring your creative "fits the room", whether that room is a living room or a news feed.
Native Advertising
Paid advertising that matches the form, function, and visual aesthetic of the media format in which it appears.
Programmatic Advertising
The automated methodology of buying and selling digital advertising inventory in real-time using software instead of manual negotiation.
OTT (Over-The-Top)
Video content delivered directly to viewers via the internet, bypassing traditional cable or satellite television platforms.
Out of Home (OOH)
Physical advertising formats that reach consumers while they are outside their homes, ranging from static billboards to digital screens in elevators.
FAST Channels
The digital reincarnation of traditional cable, offering linear-style programming without the subscription fee.
Search Advertising
The capture of high-intent demand through keyword-triggered auction placements.
Social Media
Digital platforms that facilitate the creation, sharing, and exchange of information and ideas in virtual communities.
Addressable TV
The technology that enables advertisers to selectively segment TV audiences and serve different ads to different households watching the same program.
Linear TV
The traditional method of television broadcasting where content is delivered according to a fixed schedule.
Connected TV (CTV)
The convergence of digital programmatic targeting with the high-impact canvas of traditional television.