All terms

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GRP (Gross Rating Point)

The aggregate measure of the size of an advertising campaign relative to a specific target audience or population.

ROAS (Return on Ad Spend)

The gross revenue generated for every single dollar invested in media execution.

CTR (Click-Through Rate)

The percentage of ad impressions that resulted in a user clicking on the ad unit.

CPM (Cost-Per-Thousand)

The foundational unit of digital media currency representing the cost to purchase 1,000 ad impressions.