Native Advertising
Paid advertising that matches the form, function, and visual aesthetic of the media format in which it appears.
All terms
Browse definitions, context, examples, and related tools.
Programmatic Advertising
The automated methodology of buying and selling digital advertising inventory in real-time using software instead of manual negotiation.
OTT (Over-The-Top)
Video content delivered directly to viewers via the internet, bypassing traditional cable or satellite television platforms.
Out of Home (OOH)
Physical advertising formats that reach consumers while they are outside their homes, ranging from static billboards to digital screens in elevators.
FAST Channels
The digital reincarnation of traditional cable, offering linear-style programming without the subscription fee.
Search Advertising
The capture of high-intent demand through keyword-triggered auction placements.