If you work in media today, you know the landscape is shifting under our feet. Algorithms are black boxes. CPMs are volatile. The difference between a profitable campaign and a wasted budget often comes down to a fraction of a percentage point. Yet, finding reliable tools and clear, no-fluff analysis
Most industry reports are 30 pages of fluff to justify a consulting fee. We read the 2025 Attest Media Consumption Report so you don’t have to. If you are currently building flowcharts for Q3/Q4, the data shows a massive bifurcation in how age groups consume content. Here is
Audio advertising has historically had two massive friction points: high production costs and clunky, manual buying. Spotify just solved both with their new Generative AI tools that script and voice ads in seconds, coupled with a robust programmatic buying infrastructure. This means you can now test audio creative as fast