Audio advertising has historically had two massive friction points: high production costs and clunky, manual buying. Spotify just solved both with their new Generative AI tools that script and voice ads in seconds, coupled with a robust programmatic buying infrastructure. This means you can now test audio creative as fast as social copy, eliminating the need for expensive studio time or long lead times.
For the "Do-ers," this is your green light to diversify spend into audio with zero friction; the excuse that "audio is too hard to produce" just expired.
See the full announcement at the Spotify Newsroom here.
