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If you work in media today, you know the landscape is shifting under our feet. Algorithms are black boxes. CPMs are volatile. The difference between a profitable campaign and a wasted budget often comes down to a fraction of a percentage point. Yet, finding reliable tools and clear, no-fluff analysis
Most industry reports are 30 pages of fluff to justify a consulting fee. We read the 2025 Attest Media Consumption Report so you don’t have to. If you are currently building flowcharts for Q3/Q4, the data shows a massive bifurcation in how age groups consume content. Here is
Audio advertising has historically had two massive friction points: high production costs and clunky, manual buying. Spotify just solved both with their new Generative AI tools that script and voice ads in seconds, coupled with a robust programmatic buying infrastructure. This means you can now test audio creative as fast
The days of "set it and forget it" programmatic buys are over. Here is the tactical intelligence you need to future-proof your next flowchart.
If your 2025 strategy still relies on broad buckets like "Women 18-44" or "Men 25-54," you are likely wasting client dollars.
Most industry reports are 30 pages of fluff to justify a consulting fee. We read the 2025 Attest Media Consumption Report so you don’t have to.
Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic.
Disney has taken the bold and risky step of licensing the use of 200 characters to OpenAI’s Sora. Meanwhile, who’s going to win the raging battle for Warner Bros. Discovery?